I hope you came here after watching my reel.
I also hope that for a few minutes you basked in the amazingness of you and all that you have achieved.
This month I have really been ruminating on my progress over this past year.
This time last year I was running my music studio while also working a part-time job, for fun..
(Who chooses to become a bookkeeper for fun? This number loving gal.)
I was making $19 an hour, despite all of my experience and degrees, when my one year assessment came I received a $1 raise.
It set in pretty quickly, that I wasn't going to be able to reach my full potential.
I realized that I was staying small on purpose. My journey to WAKING TF UP BEGAN!
Shortly after I put in my two weeks notice, so set on getting a full-time job.. I wanted to fit in SO BAD!
My intuition told me.. girl.. don't do it..
Thank God I listened to my intuition, instead, I finally started my dream job, becoming a business coach.
With almost 4 years in experience of owning my own business, with 3 degrees over the span of 5 years, and with another 4 years of experience of working in several other small businesses, I knew this was the next step.
I didn't ever dream of where I am today though. One year ago, when I took the leap, I didn't see the names and faces of my current clients, how could I have?
I have over 12 monthly clients, each of them so unique. Each of them with so much potential that I get to help them unearth.
The money has never been better, but you won't hear me focus on that much because that isn't why I am doing this.
This is my life's purpose.. at least the first draft of it. I allow myself to show up messy and learn by failing forward.
If I didn't wake up, if I never took the leap, I would have never been able to work with these people.
So let me ask you, who are you serving by staying small?
New biz owner is sitting in a desk at their home office, Scrolling mindlessly through IG.
"What? How did she just hit a 10k month, Is everyone hitting them but me?? What is wrong with me?"
Has anyone else compared themselves to a random (or maybe not so random) account on IG? Let's say you signed up for the course, made the big investment, only to realize the topics covered are way too high level for you.
I mean, you are in month 6 of your business, you're working this business part-time with limited cash open for investments.
She's in Year 3, with cash in the bank, steady income, working 40 hour weeks, with a small team behind her. Despite what is most likely going on behind the scenes, you compare your business to hers.
It's automatic, it's instinctive.
You didn't see the breakdown she just had last week because a client skipped town on her (virtually).
You didn't see the coach she invested in that gave her no tangible to-dos and never even followed up. (talk about a dead end). All of a sudden you realize, you have no idea what that 10k month consisted of.
Maybe the way this individual makes 10k months isn't the way you would envision yourself doing it, nonetheless something you would even want to do.
You don't have all the pieces of the puzzle, neither does she.
Investing your time and energy idolizing someone can lead you down a dark rabbit hole.
So, that's why I ask you again, who do you look up to?
What about the business you are constructing? Why isn't it good enough?
Are your strategies really failing you?
Or are you comparing yourself to others so much, that nothing is good enough?
How far you've come,
NOT GOOD ENOUGH.
You should be doing better...
Here I am, telling you, I love who you are now.
I love the way you are building your business to scale.
I love the way you stick to your strategies until you've outgrown them.
I love the way you serve your clients, they align with your company's values.
I love the way you are living out your company's mission and vision, your business is so uniquely you.
SO, to all my people who have been scrolling and comparing.
Stop the scrolling, and start creating and building.
LOVE your biz coach,
Let' s have a heart to heart.
I get that you want 5k months. I get that you want 10k months, but let's put down the pitchforks for just one second and analyze what other important indicators you could be missing out on for your business.
Let's analyze how you are most likely doing AMAZING as a small biz owner.
Much like our school system places an extraordinary amount of pressure around grades, small biz owners typically place that same amount of pressure around sales.
Much like society places a portion of your worth into your weight and overall looks, small biz owners find themselves wrapped up in their sales (or lack thereof).
YES, we need sales to thrive and continue fighting the good fight as business owners, but here are some other ways you can measure success.
If we are being honest, your sales are attributed to so many other factors.
When we spend too much time focusing on sales, and not enough time on what drives sales, we might not realize the areas where our business really needs some watering and growth.
Here is an example:
Our music studio has had phenomenal months.. and it is has had dismal months.. here are some indicators for us..
1. An amazing sales month is due to providing amazing services to our clients.
2. When we provide excellent services to our clients, not only do they return, but they also refer others.
3. Our ability to provide an excellent service is based off the fact that we have a proven guarantee, you will walk out of our studio extremely happy with the sound that you recorded.
Long story short, it is so easy to say.. "I had a great month of sales!!" but how can you repeat it?
This breaks down into:
1. Hey, we served our clients EXCEPTIONALLY well this month. We had multiple repeat clients as well. (customer retention rate)
2. We also were referred X amount of clients because our current clients were so happy, they referred us to their fellow artists. (customer referral process and word of mouth)
3. Those artists that were referred were so impressed by our website, social media, and easy booking process, that they converted and didn't have to ask 1 question. (your booking process/where your ideal client finds you)
I could go on and on...
Let me do the opposite of what was stated above:
Our studio had a dismal sales month
1. Several clients were so unhappy with their services, they most definitely will not be returning or even referring.
2. We didn't update our booking hours, so no one could book any time on their own, they were confused and frustrated.
3. We were not as active on social media and our website stated outdated pricing..
If you are currently only hyper focused on sales, take a small step backwards and rethink everything that leads up to it. Is your lack of sales due to a lack of a system? Where are your gaps?
Think of all of the goals your business has, realize that sales is just one mountain. I don't want you to spend all of your time climbing a mountain, only to get to top and realize it was the wrong mountain., take a hike instead.. get to know, see , and touch each mountain.
Now go get your caulk, and start to plug in those gaps (put away the toilet paper and band-aids.. we want to institute processes that work.. for a long time..)
LET ME WRAP THIS UP-
1. Whether you have a good month or bad month... look at what actually happened during that time frame.
2. If you had a bad month, or multiple, don't just focus on pushing out another product or better marketing, focus on where the gap was and how to fix it permanently.
3. Make a promise to yourself.. When that number isn't what you want it to be, who do you blame? Make a vow to always be held responsible for your actions or inaction. Regardless of how uncomfortable that makes you. It's time for growth.
I would love your feedback below!
With the utmost love, respect and admiration-
Your gal Gabby B <3
Gabriella has helped many entrepreneurs birth their business into a successful and thriving vessel. Gabby built The Vault Music Studio with her husband and has implemented many processes and strategies so their business can remain profitable and impactful. She has her Master's and Bachelor's Degree in Accounting and her Associates in Hospitality Management.