Let' s have a heart to heart.
I get that you want 5k months. I get that you want 10k months, but let's put down the pitchforks for just one second and analyze what other important indicators you could be missing out on for your business.
Let's analyze how you are most likely doing AMAZING as a small biz owner.
Much like our school system places an extraordinary amount of pressure around grades, small biz owners typically place that same amount of pressure around sales.
Much like society places a portion of your worth into your weight and overall looks, small biz owners find themselves wrapped up in their sales (or lack thereof).
YES, we need sales to thrive and continue fighting the good fight as business owners, but here are some other ways you can measure success.
If we are being honest, your sales are attributed to so many other factors.
When we spend too much time focusing on sales, and not enough time on what drives sales, we might not realize the areas where our business really needs some watering and growth.
Here is an example:
Our music studio has had phenomenal months.. and it is has had dismal months.. here are some indicators for us..
1. An amazing sales month is due to providing amazing services to our clients.
2. When we provide excellent services to our clients, not only do they return, but they also refer others.
3. Our ability to provide an excellent service is based off the fact that we have a proven guarantee, you will walk out of our studio extremely happy with the sound that you recorded.
Long story short, it is so easy to say.. "I had a great month of sales!!" but how can you repeat it?
This breaks down into:
1. Hey, we served our clients EXCEPTIONALLY well this month. We had multiple repeat clients as well. (customer retention rate)
2. We also were referred X amount of clients because our current clients were so happy, they referred us to their fellow artists. (customer referral process and word of mouth)
3. Those artists that were referred were so impressed by our website, social media, and easy booking process, that they converted and didn't have to ask 1 question. (your booking process/where your ideal client finds you)
I could go on and on...
Let me do the opposite of what was stated above:
Our studio had a dismal sales month
1. Several clients were so unhappy with their services, they most definitely will not be returning or even referring.
2. We didn't update our booking hours, so no one could book any time on their own, they were confused and frustrated.
3. We were not as active on social media and our website stated outdated pricing..
If you are currently only hyper focused on sales, take a small step backwards and rethink everything that leads up to it. Is your lack of sales due to a lack of a system? Where are your gaps?
Think of all of the goals your business has, realize that sales is just one mountain. I don't want you to spend all of your time climbing a mountain, only to get to top and realize it was the wrong mountain., take a hike instead.. get to know, see , and touch each mountain.
Now go get your caulk, and start to plug in those gaps (put away the toilet paper and band-aids.. we want to institute processes that work.. for a long time..)
LET ME WRAP THIS UP-
1. Whether you have a good month or bad month... look at what actually happened during that time frame.
2. If you had a bad month, or multiple, don't just focus on pushing out another product or better marketing, focus on where the gap was and how to fix it permanently.
3. Make a promise to yourself.. When that number isn't what you want it to be, who do you blame? Make a vow to always be held responsible for your actions or inaction. Regardless of how uncomfortable that makes you. It's time for growth.
I would love your feedback below!
With the utmost love, respect and admiration-
Your gal Gabby B <3
Gabriella has helped many entrepreneurs birth their business into a successful and thriving vessel. Gabby built The Vault Music Studio with her husband and has implemented many processes and strategies so their business can remain profitable and impactful. She has her Master's and Bachelor's Degree in Accounting and her Associates in Hospitality Management.